Haukur Björgvinsson is known for his beautiful imagery that he mixes with stories of the human condition and everybody who watches it is moved. Haukur is a chamoleon in directing as he is equally skilled in comedy and image campaign. He is particularly meticulous in casting because in addition to the scripts, he views strong actors as the most important thing in good ads. It was a big honour for Haukur when he won an Edda Award for his short film, Heartless, but the film received VIMEO STAFF PICK, in addition to taking part in film festivals like Raindance, Atlanta and Santa Barbara. Haukur has directed ads for Ikea, Icelandair, Icelandic Provisions Skyr and China's Bank of Communications. He studied direction in Canada and Toronto before moving back to Iceland.